Top 5 Email Marketing Online Services
Email marketing is one of the most cost-effective online marketing solutions for small businesses. It is a direct solution and it is far cheaper than other kinds of advertising. But there are so many companies offering email marketing services. So how can you choose the most suitable one for your business? Here’s a brief review of the top 5 email marketing online services.
MailChimp is one of the most popular email marketing solutions. It enables you to create beautifully formatted email newsletters, to share these newsletters on social media, and then integrate them seamlessly with the marketing services you already use with full tracking of responses and results.
MailChimp provides over 400 templates to create your marketing emails. There’s an innovative drag and drop feature that helps you to create a visually pleasing layout quickly and easily. In fact, most of the templates have already been optimized for mobile devices.
Developers and technically oriented users can also code their email with inline CSS and HTML. In addition, MailChimp has an open API and it allows several popular applications to integrate with it for instance, Google Analytics, Shopify, PayPal, SalesForce, FreshBooks, SurveyMonkey and several others can easily integrate with MailChimp.
For each mass mailing you do, MailChimp provides you with a report showing the number of emails opened, the links clicked, and the number of people that unsubscribed. A unique feature of MailChimp is its excellent performance advice. It compares your email open rate with the average for your industry.
MailChimp is an excellent choice for startups because it allows you to build a list of 2,000 contacts and send up to 12,000 emails per month for free! And you don’t have to leave your credit card details for this. You can sign up and start sending emails immediately.
The absence of a hotline for instant support could be a source of concern for novice users. However, you can receive quick responses for the support team by sending email on their website.
You can use the free version for 2,000 subscribers and 12,000 emails per month. For more subscribers or emails, you can choose from a range of payment plans – from $10 per month for 500 subscribers to $240 per month for 50,000 subscribers for an unlimited number of emails per month.
Constant Contact provides over 400 email templates which you can customize like MailChimp; you can also use the blank template or code your emails using CSS and HTML. Constant Contact also offers a WordPress plug-in and a very useful app for use on a Facebook fan page. This app gives your Facebook fans the opportunity to subscribe for emails from your fan page.
Constant contact also allows you to alter your “From line” in your emails without creating a new account for that purpose. This feature enables you to use your account to send emails from different people in your company.
Constant contact provides very detailed reports. You can see the number of click-throughs, social shares, opt-outs, complaints and bounces.
There’s no free version available for startups. However, you can try the service free-of-charge for 60 days.
Constant Contact has a flexible pricing scheme. What you pay depends on the number of email addresses on your list. The prices range from $15 per month for 500 addresses or less to $75 per month for 10,000 addresses. Pre-paid customers and non-profit organizations enjoy various discounts. But you need to pay an additional fee to send surveys.
Aweber is a well-known email marketing service. It offers over 150 email and newsletter templates. It enables you to divide your list by subscriber actions such as clicks, opened mails, the pages that subscribers viewed on your website. You can also use the auto-responder feature to send different kinds of mails to your contacts. Examples include welcome mails and thank you mails.
Aweber also allows you to create custom HTML emails and provides a feature to add attachments. This is good for sending e-books and other documents to your subscribers.
This email service does not have a survey feature and it does not allow image hosting. Google Analytics can’t be integrated with it.
You can enjoy the full service for $1 during your first month. Thereafter, you will need to pay between $19 per month for 500 subscribers and $149 per month for 25,000 subscribers.
This award winning email marketing service provides a highly-rated customer support. That is why they won the annual global call center award in 2011. The team at iContact is committed to ensuring that their clients receive all the help they require. iContact provides a strategic advisor to give you all the assistance you need to build your email marketing campaign. This advisor takes you by the hand and walks you through all the motions so you can launch a very successful campaign.
The iContact interface is quite simple to use and it appeals to both beginners and experts. They also provide social integration and mobile applications that are appropriate for small business owners who need to use their email service on the move.
The company only allows up to 5 MB of storage space for free. This is grossly inadequate when you have to upload images and banners for your email newsletters.
iContact charges $10 per month for 250 subscribers. The rate increases to $109 per month for 15,000 subscribers.
InfusionSoft integrates email marketing, social media marketing, e-commerce and customer relationship management (CRM). It is well known for its ability to help you divide your subscribers into segments based on their activities. And this makes it easy for you to send well targeted emails. The customer response records are also very detailed. They help you to discover all the actions your subscribers took when they saw your email.
This email marketing service is a bit complex. It is powerful but it has a rather steep learning curve. InfusionSoft is not as user-friendly as others.
The least price is $199 per month for 5,000 subscribers and 500,000 emails. The highest price is $499 per month for 100,000 subscribers and 500,000 emails.
That was a brief review of the top 5 email marketing online services. In order to select the best email marketing solution, you should consider your current business needs as well as your future goals. Remember that switching email lists and campaigns from one provider to another could be tedious. Therefore, you should do a little research before making your final choice.