Getting a University Degree in Social Media and SEO – Do Bloggers Really Need it?

Imagine sitting in a classroom and your lecturer says, “Class, today we’re going to discuss the fundamentals of sending a tweet”. Doesn’t that sound slightly bizarre? But this is exactly what is on the horizon in 2011 with Universities planning to offer students a Masters’ degree in Social Media! So what exactly are they going to learn?

The degree will focus on all aspects of Social Networking; modules on Twitter, Facebook, Blogging, Web 2.0, and SEO are set to become the new trend at Universities!


Knowledge on Social Media holds considerable weight as a supplementary Marketing and PR exercise for businesses, but is this enough to warrant a separate field of study? It is logical to include Social Media as part of a Business or Marketing course, but there are numerous variables that make it illogical to study Social Media as an independent course.

Let’s take a look at some of these variables:

  • Change is Inevitable

Social Media platforms are constantly evolving – new features and upgrades are the norm in this industry.  While the theory of why I should use Social Media as a networking tool remains constant, the interfaces of platforms like Twitter and Facebook WILL change. Does studying the various interfaces and how they are used permit an entire degree to be factored into Universities?

  • Practice Makes Perfect

I know when I learnt the different Social Media applications, I didn’t pick up my Facebook textbook and read chapter 7. I did it through trial and error! The more I used the different platforms, the more familiar I became with these applications. And whenever I was stuck, I clicked on a large link called “help”. The help function and the tutorials on offer are a valuable resource to assist anyone in learning an application. The irony of it all is that most college students are already experts in using Social Media platforms. THEY should be teaching it and not the other way around!

  • Social Networking is about Relationships

The core purpose of Social Media is to provide a casual setting where relationships can be built. Building relationships is a vital element to every business. An elective course in Communication can teach you the fundamentals of building interpersonal relationships, but I do not see how a lecturer can teach you the best way to send a “friend request”. Building relationships on Social Media sites isn’t something that can be taught at University level, it is something that is learned through experience, and it is your own personality that determines how apt you are at building relationships.

course in social media

The questions beg to be asked, “Is it necessary to study Social Media as a dedicated degree?”

“Can somebody learn SEO in a classroom?” “Are they going to teach things like commenting and back linking”?

In my opinion it will be value-adding to include it as a supplementary field of study, but not as a complete and independent degree. I am convinced that whatever a lecturer can teach you in a classroom about Social Networking and SEO can just as well be learnt in a few mouse clicks. But the jury is still out – what do you think?

Article by

Alex Papa is a full time blogger. On his blogs you will find the latest Norton Antivirus coupon code renewal and go daddy promotional vouchers.

Comments (19)

  1. […] This post was mentioned on Twitter by Vrm, Vrm, Emma Robert, gagan chhatwal, Sadira Saddique and others. Sadira Saddique said: RT @Screamable: Getting a University Degree in Social Media and SEO – Do Bloggers Really Need it? via @screamable #s … […]

  2. Swamykant says:

    A degree in Social media. Good Idea. I believe there is nothing wrong.

    Nice Article. Thanks.

  3. Sounds Good…and there is nothing wrong getting a degree in social media if it interests you 🙂

  4. Robin says:

    Recently in our firm we have launched a course “PHP + MySQL” and added Social Media + SEO as well to let the student understand the web development better and to meet the current trend in Web Developmment Jobs.

    If you ask me for this degree course, then i will say NO i am not ready to waste my time. I can learn all these with free tutorials and go for one project which showcast my learned talents than aiming for a certificate.


  5. Degree in Social Media and SEO. Well, that doesn’t makes any sense to me. When everyone has the ability to learn everything about Social Media and SEO online then whats the need of a degree about it in University.

  6. sureshpeters says:

    we can get jobs in social media and seo once if we done a course in the niit 🙂

  7. satish says:

    wow thats really great 🙂 i would like to listen on facebook and myspace, i love facebook lectures 🙂 they are really good to listen 🙂 the more you learn, the more u can implement 🙂 thanks man nice one 😉

  8. Alex Papa says:

    Hi Akshay, thank you very much for letting me contribute to your nice blog with this article. The response was been wonderful. Thanks again.

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